Dynamic Tire
Case Study: “Team Sponsorship Campaign”


Challenge:
Create awareness of Dynamic Tire’s Sailun Tire brand within dealership communities.

Solution:
Dynamic Tire sponsored minor hockey teams across Canada with their Sailun Tire brand in selected communities based on dealership communities. Their support of minor hockey teams created a positive connection with the associations, parents, coaches and players.

What Thom Partners Delivered:

  • Researched available minor hockey associations within the targeted dealership communities to sponsor whole divisions.
  • Correlated and managed the sponsorship of 130 teams across Canada (Ontario, New Brunswick, Newfoundland and Quebec).

Dynamic Tire team sponsorship

Hockey teams

Communities

Players wearing Dynamic Tire jerseys