Case Study: “EA Sports NHL game launch”


Challenge:

Raise awareness of Electronic Arts’ annual release of its NHL video game.

Solution:

Place a combination of rinkboards and customized 3M graphics in the biggest, busiest, best arenas across Canada.

What Thom Partners Delivered:

  • Thom Partners developed a customized campaign, for the NHL 13, NHL 14, and NHL 15 game titles.
  • Each campaign consisted of a combination of 3M graphics and rinkboards, in 25 of the busiest community arenas in Canada.
  • Over the course of a 5 month timeframe, these campaigns each deliver in excess of 10,000,000 gross impressions.