IKEA
Case Study: “Cabinets That Keep Looking Sharp”


Challenge: 

To promote the new scratch resistant cabinets from IKEA, in an innovative way, in major markets across Canada.

Solution:

Install unique, ‘scratch resistant’ ice logos in busy community hockey arenas.

What Thom Partners Delivered:

  • Produced and installed 11 ice logos in 11 busy local hockey arenas
  • ‘Scratch resistant’ ice logos were cleaned of skate marks, every time the Zamboni cleaned the ice surface
  • Each market aligned strategically with IKEA locations across Canada