KAYAK
Case Study: “Search Hundreds Of Travel Sites At Once”


Challenge:

Raise awareness of KAYAK and its ability to search hundreds of travel sites at once.

Solution:

Reach families in community hockey arenas in select markets across Canada.

What THOM Partners Delivered:

  • THOM Partners delivered a customized media campaign in Ottawa and Edmonton, the two markets selected by KAYAK.
  • Two media types were utilized in order to deliver the greatest audience possible. Free standing displays were placed in each arena lobby. Rink boards were placed on all ice surfaces in the arenas selected for this campaign.
  • A total of 17 arenas and 33 ice surfaces were selected for this campaign.

In Total, We Delivered

Total Arenas

Total Free Standing Displays

Total Rink Boards