Ontario Science Centre
Case Study: “Biomechanics The Machine Inside”
To raise awareness of the Biomechanics exhibit at the Ontario Science Centre.
THOM Partners developed a high impact campaign by layering one rink board on every ice pad of selected arenas across the GTA and in lobby signage, to provide the Ontario Science Centre with extended visibility both on and off the ice. This strategy allowed the Ontario Science Centre to promote the exhibit with impact and communicate important information (date, time, location).
What Thom Partners Delivered:
- Customized media campaign, with one rink board per ice pad and one in lobby sign, per arena.
- Strategic alignment of community hockey arenas selected based on Ontario Science Centre specific criteria.