McDonald’s
Case Study: “McDonald’s atoMc Hockey”


Challenge:

Raise awareness of the McDonald’s atoMc team sponsorship program in communities of high priority to McDonald’s.

Solution:

Reach families in community hockey arenas utilizing large banners and free standing displays in arena lobbies across Canada.

What THOM Partners Delivered:

  • THOM Partners delivered a customized media campaign in over 20 markets across 6 provinces.
  • Two different media types were utilized in order to deliver the greatest audience possible. The priority was 5’x7’ banners. If an arena was unable to accommodate the large 5’x7 banner, a 3’x6’ free standing display was utilized as the secondary option.
  • A total of 130 media placements, in 130 arenas, consisting of 239 ice surfaces over a 20 week time period.

In Total, We Delivered

Week Campaign

Total Arenas

Media Placements