Sport Chek
Case Study: “Congratulations Team Canada”


Challenge:
Create a connection between the 23 selected Team Canada players and their hometown communities, where they were introduced to the game of hockey.

Solution:
Place custom rink boards and posters of the 23 selected Team Canada players in their hometown arenas.

What Thom Partners Delivered:

  • Extensive and accurate research to gather knowledge of their hockey career
  • Program Executed on very time sensitive schedule.
    December 12 – Roster cut from 42 to 36
    December 14 – Roster finalized, 23 players confirmed
    December 14 – 23 artwork files approved
    December 15 – Production of posters and rink boards begins
    December 16 and 19 – Production completed, shipping begins
    December 20 – 26 – All rink boards and posters installed, photo proof provided