Irwin Tools
Case Study: “Ultimate Hockey Experience”


Challenge:
Increase 4th Quarter sales with industrial distributors across Canada.

Solution:
Develop an exciting incentive/event for IRWIN Tools sales staff to rally around.

What Thom Partners Delivered:

  • The IRWIN Ultimate Hockey Experience is a national contest, designed to increase sales with customers.
  • IRWIN sales staff sell the promotion to distributors. A distributor is given Wendel Clark branded POP and offered a discount on product for a 12 week time period.
  • Customers have the opportunity to win the IRWIN Tools Ultimate Hockey Experience with Wendel Clark.
  • The IRWIN Tools Ultimate Hockey Experience is a once in a lifetime weekend experience in Toronto and includes:
    • A private dinner with Wendel Clark
    • The opportunity to play in the 3on3 IRWIN Tools Cup with Wendel Clark and other hockey legends.
    • Toronto Maple Leafs hockey game hosted by Wendel Clark in a private suite.