Welch’s Fruit Snacks
Case Study: “Sampling Blitz”
To provide samples of product to minor hockey players and families in a blitz format.
Distribute Welch’s Fruit Snack packets at major end of year tournaments in GTA and surrounding areas by including them in participant tournament packages handed to each player at the start of each tournament. This strategy provided a strong distribution channel to each player and kept costs down, as no brand ambassadors were required.
What Thom Partners Delivered:
- Research busiest and best tournaments in target markets for Welch’s Fruit Snacks.
- Negotiated access to tournament packages for product distribution.
- Managed all shipping and logistical requirements of product.
- Ensured product was delivered to tournament managers on time, included in all packages and distributed.