by Thom Partners Inc. | Advertising
Summertime has finally arrived, and for many Canadians, that means it’s time to get outside and get moving. Since school is out, it also means many parents are on the hunt for ways to keep their kids active and engaged. With a record-breaking fourth World Cup win for...
by Thom Partners Inc. | Advertising
An estimated 2 million people celebrated the Raptors’ NBA Championship title in Toronto during a parade in June. Many more people celebrated across Canada, as Raptors mania seemed to sweep the nation. Many of the people cheering on this professional squad have been...
by Thom Partners Inc. | Advertising
There were many disappointed fans and players in Canada this month as Canada’s Women’s Hockey League (CWHL) announced it was shutting down on May 1, 2019, due to financial issues. The CWHL has played a significant role in the world of sports in the country for over a...
by Thom Partners Inc. | Advertising
If there is one thing that we Canadians love more than our beautiful country, it’s community sport. And when it comes to sports, nothing brings people together better than hockey. As the action on the hockey rink intensifies, the aahs and oohs are palpable while...
by Thom Partners Inc. | Advertising
Do you want your brand immortalized in some of the greatest, most poignant hockey moments, both big and small? You should be thinking about rinkboard advertising as a way to gain brand awareness. This is one of the most effective advertising strategies that assures...
by Thom Partners Inc. | Advertising
Did you know Canada has over 3,300 indoor and 5,000 outdoor hockey rinks? Now, imagine placing arena ads in each of these venues. When you only advertise your brand in professional hockey arenas, there is one key segment of your audience your ads are not reaching–the...
by Thom Partners Inc. | Advertising
As the winter months grow closer, more and more families are beginning the time honoured tradition of early morning wake up calls, coffee to go, and the pre-dawn trek to the local community hockey arena. There is a reason so many commercials show this same scene over...
by Thom Partners Inc. | Advertising, hockey, in-arena
During the average Canadian winter, thousands of families wake up early for morning practice at their local community arena. This typical scene is repeated day after day, weekend after weekend, allowing community rinks to become a big part of a city’s fabric. This is...
by Thom Partners Inc. | Advertising
The sights and sounds of the local hockey arena can be instantly recalled by almost every Canadian. Thousands of families from Vancouver to Newfoundland spend hours each week during hockey season (or all year long) at their community rink, which soon becomes like a...
by Thom Partners Inc. | Advertising
The phrase “dwell time” can mean a variety of things, depending on the context and who you’re speaking with. To a transportation specialist, this metric refers to the amount of time a bus or vehicle is stuck in traffic, and someone managing SEO might study the amount...
