Wajax Equipment Case Study: “All-Star in Safety & Visibility”

Challenge:
Increase brand awareness for Wajax Equipment in rural Canadian markets close to retail locations.

Solution:
Utilise our experience and expertise in the arena advertising marketplace to locate strategic rural markets and place rinkboards in the most effective local hockey arena.

What Thom Partners Delivered:

• 51 arenas across Canada
• 38 Anglophone Markets (Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia)
• 13 Francophone Markets (Quebec, New Brunswick)