Case Study: “Finish the Season Strong”


To raise brand awareness for COLD FX in Southern Ontario, sample product and engage consumers to enter a contest for a trip to ‘escape the cold’.


Create a customized, COLD FX ambassador activation program in the biggest, busiest hockey arenas in Southern Ontario/GTA, including select Ontario Hockey League markets.

What Thom Partners Delivered:

  • Extensive research for the best hockey arenas in each market
  • 42 ambassador activation days in 18 big, busy local hockey arenas
  • 11 ambassador activation days at home games of 5 OHL franchises

In Total, We Delivered

Community Arena Activations

OHL Game Activations

Total Activation Hours