Case Study: “Finish the Season Strong”
To raise brand awareness for COLD FX in Southern Ontario, sample product and engage consumers to enter a contest for a trip to ‘escape the cold’.
Create a customized, COLD FX ambassador activation program in the biggest, busiest hockey arenas in Southern Ontario/GTA, including select Ontario Hockey League markets.
What Thom Partners Delivered:
- Extensive research for the best hockey arenas in each market
- 42 ambassador activation days in 18 big, busy local hockey arenas
- 11 ambassador activation days at home games of 5 OHL franchises