NIKE
Case Study: “Last Team Standing”
Challenge:
To distinctively promote the NIKE “Last Team Standing” program in major markets in Ontario, Alberta and British Columbia.
Solution:
Install unique, “Last Team Standing” creative on stair risers in busy local hockey arenas across Canada.
What THOM Partners Delivered:
- Produced and installed custom stair riser graphics in 8 busy local hockey arenas.
- Produced and installed custom NIKE posters in 35 busy local hockey arenas.
- Each market across Canada aligned strategically with NIKE’s agency goals and objectives.