Case Study: “Last Team Standing”
To distinctively promote the NIKE “Last Team Standing” program in major markets in Ontario, Alberta and British Columbia.
Install unique, “Last Team Standing” creative on stair risers in busy local hockey arenas across Canada.
What THOM Partners Delivered:
- Produced and installed custom stair riser graphics in 8 busy local hockey arenas.
- Produced and installed custom NIKE posters in 35 busy local hockey arenas.
- Each market across Canada aligned strategically with NIKE’s agency goals and objectives.