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NIKE 
Case Study: Last Team Standing


Challenge:

To distinctively promote the NIKE “Last Team Standing” program in major markets in Ontario, Alberta and British Columbia. 

Solution:

Install unique, “Last Team Standing” creative on stair risers in busy local hockey arenas across Canada. 

What THOM Partners Delivered:

  • Produced and installed custom stair riser graphics in 8 busy local hockey arenas. 
  • Produced and installed custom NIKE posters in 35 busy local hockey arenas. 
  • Each market across Canada aligned strategically with NIKE’s agency goals and objectives.