Case Study: “Ultimate Hockey Experience”
Increase 4th Quarter sales with industrial distributors across Canada.
Develop an exciting incentive/event for IRWIN Tools sales staff to rally around.
What Thom Partners Delivered:
- The IRWIN Ultimate Hockey Experience is a national contest, designed to increase sales with customers.
- IRWIN sales staff sell the promotion to distributors. A distributor is given Wendel Clark branded POP and offered a discount on product for a 12 week time period.
- Customers have the opportunity to win the IRWIN Tools Ultimate Hockey Experience with Wendel Clark.
- The IRWIN Tools Ultimate Hockey Experience is a once in a lifetime weekend experience in Toronto and includes:
- A private dinner with Wendel Clark
- The opportunity to play in the 3on3 IRWIN Tools Cup with Wendel Clark and other hockey legends.
- Toronto Maple Leafs hockey game hosted by Wendel Clark in a private suite.