Case Study: “EA Sports NHL game launch” Challenge: Raise awareness of Electronic Arts’ annual release of its NHL video game. Solution: Place a combination of rinkboards and customized 3M graphics in the biggest, busiest, best arenas across Canada. What...
Ontario Ministry of Health Case Study: “H1N1 – You Call the Shot” Challenge: To raise awareness of the H1N1 virus and the benefits of the H1N1 vaccine during an outbreak of the virus in late 2009. Solution: With a very short lead time, Thom Partners placed...
IRWIN Tools Thom Partners acts as the exclusive sports marketing agency for IRWIN Tools in Canada. Thom Partners provides its turnkey services in a number of business areas. Over the course of our 7+ year relationship, we have worked with IRWIN Tools to execute the...
Case Study: IRWIN Tools “Kirk Muller Ultimate Hockey Experience” Challenge: Increase sales of industrial customers, while also providing training and insight on product development. Solution: Develop an exciting incentive program and event for IRWIN Tools...
