EA Sports NHL Game Launch

EA Sports NHL Game Launch

Case Study: “EA Sports NHL game launch” Challenge: Raise awareness of Electronic Arts’ annual release of its NHL video game. Solution: Place a combination of rinkboards and customized 3M graphics in the biggest, busiest, best arenas across Canada. What Thom Partners Delivered: Thom Partners developed a customized campaign, for the NHL 13, NHL 14, and NHL 15 game titles. Each campaign consisted of a combination of 3M graphics and rinkboards, in 25 of the busiest community arenas in Canada. Over the course of a 5 month timeframe, these campaigns each deliver in excess of 10,000,000 gross impressions.  ...
Ontario Ministry of Health H1N1 You Call the Shot

Ontario Ministry of Health
H1N1 You Call the Shot

Ontario Ministry of Health Case Study: “H1N1 – You Call the Shot” Challenge: To raise awareness of the H1N1 virus and the benefits of the H1N1 vaccine during an outbreak of the virus in late 2009. Solution: With a very short lead time, Thom Partners placed wallboards in community arenas across Ontario, as well as free standing displays in 17 OHL arenas to quickly and effectively communicate the Ontario Ministry of Health’s important message regarding vaccinations. What Thom Partners Delivered: 500 ice pads 336 arenas 90 towns and cities In Total, We Delivered Ice Pads Arenas Towns and...


IRWIN Tools Thom Partners acts as the exclusive sports marketing agency for IRWIN Tools in Canada. Thom Partners provides its turnkey services in a number of business areas. Over the course of our 7+ year relationship, we have worked with IRWIN Tools to execute the following: Negotiate and manage IRWIN Tools’ CHL sponsorship. IRWIN Tools was the “Official Hand Tool and Power Tool Accessories” supplier of the CHL and all associated events…i.e. The MasterCard Memorial Cup, Subway Super Series, BMO Top Prospects. Negotiate, and manage IRWIN Tool’s sponsorship of the Ottawa Senators Managed media buying for IRWIN Tools in Canada…i.e. Television, Radio, Print Develop and execute a number of customer events and contests to generate excitement with IRWIN Tools sales staff and customers. IRWIN Tools Ultimate Hockey Experience – A customer driven contest that rewards the top customers with a once in a lifetime Ultimate Hockey Experience with Wendel Clark (see case study in Our Work section) Kirk Muller Ultimate Hockey Experience – Used to leverage additional business with key customers. Customers that demonstrated incremental business were selected to travel to Raleigh, North Carolina for a weekend with Kirk Muller and the Carolina Hurricanes. (see case study in Our Work section) IRWIN Tools National Tradesmen Day – Created by IRWIN Tools in 2012 to celebrate everything that contractors do to make our lives easier. Thom Partners managed celebrity store appearances in multiple cities across Canada. CHL Promotional Nights – A program used to entice sales with customers in key CHL markets. An initiative meant to be self liquidating. Customers submit an order over a certain threshold, IRWIN Tools then...
Irwin Tools Kirk Muller Hockey Experience

Irwin Tools
Kirk Muller Hockey Experience

Case Study: IRWIN Tools “Kirk Muller Ultimate Hockey Experience” Challenge: Increase sales of industrial customers, while also providing training and insight on product development. Solution: Develop an exciting incentive program and event for IRWIN Tools sales staff to rally around Leverage the incentive program to increase sales and build customer relationships Incorporate the IRWIN Tools’ research and development centre in Huntersville, NC to increase product knowledge for sales staff and customers. What Thom Partners Delivered: A customer incentive/event trip that focused on client entertainment, relationship building, and product training. Thom Partners provided its turnkey services for all aspects of the event, including site selection, flight/hotel bookings, scheduling, tour scheduling, restaurant selection, etc. Customers and IRWIN Tools sales staff traveled to Huntersville, NC to meet with the research and development team to learn about how IRWIN Tools creates its products with the tradesman in mind. Following training, guests were transported from Huntersville, NC to Raleigh, NC for a weekend with Kirk Muller. Customers and IRWIN Tools sales staff take part in the following events: Private dinner with Kirk Muller Tour of the Carolina Hurricanes dressing room Private viewing of the Carolina Hurricanes morning skate Carolina Hurricanes vs. Tampa Bay Lightning in a private...