Scotiabank Case Study: “#Scotiahockey” Challenge: Increase Scotiabank’s presence in hockey arenas across Canada with one consistent type of media. Solution: Place rinkboards in every arena possible in towns with a Scotiabank branch (as provided by the client). What...
Yokohama Tire Canada Case Study: “Team Sponsorship Campaign” Challenge: Generate awareness of Yokohama Tire Canada brand at the community level. Solution: Create a team sponsorship program for Yokohama Tire Canada strategically aligned to Yokohama dealer target...
Sport Chek Case Study: “Congratulations Team Canada” Challenge: Create a connection between the 23 selected Team Canada players and their hometown communities, where they were introduced to the game of hockey. Solution: Place custom rink boards and posters of the 23...
Lowe’s Case Study: “Connecting with the Community” Challenge: To introduce Lowe’s to Canada and to draw consumers into stores, in order to grow sales as the company was expanding into the Canadian market. Solution: We set up local team and tournament...
Dynamic Tire Case Study: “Team Sponsorship Campaign” Challenge: Create awareness of Dynamic Tire’s Sailun Tire brand within dealership communities. Solution: Dynamic Tire sponsored minor hockey teams across Canada with their Sailun Tire brand in selected communities...
