Scotiabank #Scotiahockey


Scotiabank Case Study: “#Scotiahockey” Challenge: Increase Scotiabank’s presence in hockey arenas across Canada with one consistent type of media. Solution: Place rinkboards in every arena possible in towns with a Scotiabank branch (as provided by the client). What Thom Partners Delivered: Complete turnkey management of a national rinkboard program. Thom Partners provided the following services: Research the number arenas in each town/city where Scotiabank has branches Negotiate a rinkboard buy with each individual arena Manage all campaign logistics, including production and shipping Provide Scotiabank with a full post campaign report which includes photos of each installed rinkboard. In Total, We Delivered Rinkboards Rinkboards in Arenas Towns & Cities Across...
Yokohama Tire Canada Connecting with the Community

Yokohama Tire Canada
Connecting with the Community

Yokohama Tire Canada Case Study: “Team Sponsorship Campaign” Challenge: Generate awareness of Yokohama Tire Canada brand at the community level. Solution: Create a team sponsorship program for Yokohama Tire Canada strategically aligned to Yokohama dealer target markets. This strategy allowed for Yokohama to further strengthen their soccer strategy by developing relationships across Canada between dealers and Yokohama communities. What Thom Partners Delivered: Researched available soccer associations within the targeted dealership communities across Canada. Negotiated, managed and executed the team sponsorship process across Canada with various associations. This involved on a per team basis : logo on jersey, website exposure, direct email content, tournament opportunities, social media exposure, additional signage and photo proof. Thom Partners assisted in executing a team sponsorship photo contest for sponsored teams. This campaign provided a foundation for Yokohama dealers to strengthen their relationship with their local soccer association and in turn their community. Yokohama Team Sponsorship Associations Across Canada Teams Sponsored Yokohama Branded...
Sport Chek Congratulations Team Canada

Sport Chek
Congratulations Team Canada

Sport Chek Case Study: “Congratulations Team Canada” Challenge: Create a connection between the 23 selected Team Canada players and their hometown communities, where they were introduced to the game of hockey. Solution: Place custom rink boards and posters of the 23 selected Team Canada players in their hometown arenas. What Thom Partners Delivered: Extensive and accurate research to gather knowledge of their hockey career Program Executed on very time sensitive schedule. December 12 – Roster cut from 42 to 36 December 14 – Roster finalized, 23 players confirmed December 14 – 23 artwork files approved December 15 – Production of posters and rink boards begins December 16 and 19 – Production completed, shipping begins December 20 – 26 – All rink boards and posters installed, photo proof provided...
Lowe’s Connecting with the Community

Connecting with the Community

Lowe’s Case Study: “Connecting with the Community” Challenge: To introduce Lowe’s to Canada and to draw consumers into stores, in order to grow sales as the company was expanding into the Canadian market. Solution: We set up local team and tournament sponsorships within every community that Lowe’s had a store or was opening a store in Canada. We created a year round program, with soccer team and tournament sponsorship in the summer and hockey tournament and team sponsorship in the winter. This program ran for the first 5 years that Lowe’s was in Canada, every year, as the number of stores increased, the number of communities involved in the program would grow as well. The program was highly visible in each community and very well received as the sponsorships went directly to keeping the cost of sports down for families. Feedback was very positive, and overall foot traffic and sales were increased. What Thom Partners Delivered: Over 5 years, we arranged the sponsorship on behalf of 31 Lowe’s Stores, for 571 hockey teams and 761 soccer teams, 1337 community teams in total. We also facilitated the sponsorship of 9 community hockey and soccer events, drawing hundreds of members of each community. In total, we helped Lowe’s to put their logo on the jerseys of 16,250 children in 31 communities across Canada where they have stores, directly influencing their family’s purchasing decisions and home improvement store of choice. We managed this program with keen supervision throughout each season, to ensure consistency between communities, obtain pictures of all sponsorships and to deliver regular feedback to our client. We managed all invoicing...
Dynamic Tire Connecting with the Community

Dynamic Tire
Connecting with the Community

Dynamic Tire Case Study: “Team Sponsorship Campaign” Challenge: Create awareness of Dynamic Tire’s Sailun Tire brand within dealership communities. Solution: Dynamic Tire sponsored minor hockey teams across Canada with their Sailun Tire brand in selected communities based on dealership communities. Their support of minor hockey teams created a positive connection with the associations, parents, coaches and players. What Thom Partners Delivered: Researched available minor hockey associations within the targeted dealership communities to sponsor whole divisions. Correlated and managed the sponsorship of 130 teams across Canada (Ontario, New Brunswick, Newfoundland and Quebec). Dynamic Tire team sponsorship Hockey teams Communities Players wearing Dynamic Tire...