The State of Women’s Hockey in Canada

The State of Women’s Hockey in Canada

There were many disappointed fans and players in Canada this month as Canada’s Women’s Hockey League (CWHL) announced it was shutting down on May 1, 2019, due to financial issues. The CWHL has played a significant role in the world of sports in the country for over a decade, and many fans, women, and young girls were sad to see it come to an end so abruptly. The news was considered a significant blow to women’s hockey in the country—a sport that already struggles to stay in the headlines. This news has also led many to wonder, what’s the state of women’s hockey in Canada? There’s Hope to Come Fortunately, the US National Women’s Hockey League (NWHL) will be expanding into Canada next season to offer Canadian players a place to play. The plan is to first establish teams in the country’s biggest cities, Toronto and Montreal. The NHL has also committed to increase its financial backing to the NWHL. While the CWHL’s folding was shocking and disappointing to all, the NWHL is helping to advance the game at all levels, while ensuring female hockey players have a professional league to enter in the future. Young Girls’ Hockey Programs Still Going Strong While there have no doubt been struggles at the professional level, young girls in Canada are still excited and eager to join girls’ hockey programs. Every year, young girls across the nation are signing up and lacing up to play the game. In fact, a growing number of girls are joining every season. This can only give hope to those who are wondering about the state of...
Why Work With a Sports Marketing Agency for Rinkboard Advertising in Canada?

Why Work With a Sports Marketing Agency for Rinkboard Advertising in Canada?

If there is one thing that we Canadians love more than our beautiful country, it’s community sport. And when it comes to sports, nothing brings people together better than hockey. As the action on the hockey rink intensifies, the aahs and oohs are palpable while dozens, hundreds, or even millions watch yet another scintillating game of hockey. Now, imagine having your company’s ad prominently displayed on the rinkboards. While the audience’s attention may be focused on the puck and the players, they will never forget your ad if it’s strategically placed to coincide with just the right epic moments of the game. To maximize your rinkboard ad exposure and increase its impact during community and professional hockey games, you should consider securing the services of a sports marketing agency. Here’s why. Market on All Sports Levels The beauty of using a sports marketing agency to execute your rinkboard advertising is that they help you market on multiple sports levels. Your brand can be prominently displayed in community arenas, as well as on professional NHL rinkboards. This gives your brand both local, national, and even international exposure. Customized Solutions By letting a sports marketing agency spearhead your rinkboard advertising campaigns, you get customized solutions that are specifically tailored to meet your marketing goals. It’s not a one-size-fits-all package but, instead, a marketing solution that speaks to the exact needs of your brand. Your arena advertising campaign is customized to respond to your demographic targets, location, media type, and timing. The result is that your brand becomes instantly recognizable in a unique and compelling way. Timely Install and Photo Proof With...
A Brief History of Hockey Rink Advertising

A Brief History of Hockey Rink Advertising

Most of us have come to expect advertisements on rink boards, on the ice, and even on hockey jerseys. The white rink boards of the past were a blank slate for connection between brands and the passion and energy for the game. In the future, we’ll no doubt see advertising used in more creative ways both during NHL games and in local community rinks. But how did it start? When did hockey rink advertising become a sought-after branding opportunity for brands all over North America? Here’s a quick history of how advertising merged with the sport of hockey. Humble Beginnings Before the 1980s, the boards of a hockey rink were completely white—except for the black puck marks made by hockey players during ice time. In the 1978-79 season, NHL teams were given permission to sell ad space on the rink boards, with the first pair of boards selling for only $3,000! By the end of the decade, every NHL team had featured advertising on their boards. In the 1990s, ads began popping up on the ice. Ads placed next to center ice and in the neutral zone were coveted because there was no way spectators could miss them during TV broadcasts and while sitting in the arena—it was a prime opportunity. Compared to European and lower-level professional leagues, most rinks are quite conservative in the ad coverage on the ice surface. As advertising in NHL arenas expanded, community rinks and local arenas realized the potential revenue stream and sponsorship opportunities for using the vast white space in arenas everywhere. Soon, rink board, ice, and in-arena ads started appearing in...
5 Must-Know Tips for Hockey Arena Advertising

5 Must-Know Tips for Hockey Arena Advertising

In arenas all over the country, hundreds of thousands of people come to play and watch hockey every day during peak season. Whether it’s the local junior team, a youth house league team, or an NHL game, you will no doubt see hockey arena ads across every surface. Promoting your brand at what is the heart of most communities is an excellent way to grow awareness and reach your market, but there are some things to consider before getting your next campaign started. Here are five tips for any organization looking to get noticed with a hockey arena ad. 1. Not All Rink Board Locations Are the Same When people think of hockey arena advertising they tend to think immediately of rink board ads. These ads—placed around the inside boards—allow your brand to be displayed throughout the game to anyone watching. While these ads are extremely popular, not all of the space on the rink boards is created equal. Especially in smaller local rinks, take some time to consider what side of the rink the majority of fans sit, which end the home team uses most, and the proximity to crucial spots on the ice like the net, faceoff dots, and centre ice. 2. Be Creative Most people today are quite good at ignoring or avoiding ads, but everyone loves a great and well-placed advertisement. There is also significant “dwell time” in arenas, when fans are sitting, watching, and able to actively engage in an advertisement or a call-to-action. Try to make your hockey arena advertising campaign different and add a bit of your organization’s creativity into it. Arenas...