Nothing but Net: How Sponsorship Helps Grassroots Soccer Score with Communities

Nothing but Net: How Sponsorship Helps Grassroots Soccer Score with Communities

Summertime has finally arrived, and for many Canadians, that means it’s time to get outside and get moving. Since school is out, it also means many parents are on the hunt for ways to keep their kids active and engaged. With a record-breaking fourth World Cup win for the US National Women’s team dominating the headlines, it’s a safe bet many girls will choose soccer this summer. Some will be returning to the pitch, while others will be inspired to sign up for the first time. Of course, there will be plenty of boys practicing their soccer moves too. The sport has become a staple for North American families. One thing is for sure: soccer’s popularity only keeps increasing. Grassroots soccer may be in full bloom, but it can only stay that way with the help of sponsors. A Summertime Tradition Interest in soccer has been growing in North America for decades now. Although baseball, hockey, and football might have larger followings, many North American adults either played soccer as kids themselves or have been involved in adult rec leagues. Many people have also brought their love of soccer with them when they moved to Canada from other places around the world. You can see the growing fanbase for Toronto FC as one example of this. Whether someone is from Mexico, England, or South Africa, chances are they’re a soccer fan. As a result, signing kids up for soccer camp or little league games on long summer evenings is now a tradition for many Canadian families. Playing helps kids and parents connect with the sport and often with each...
Starting From the Bottom:  How Sponsorship Can Foster Grassroots Basketball

Starting From the Bottom: How Sponsorship Can Foster Grassroots Basketball

An estimated 2 million people celebrated the Raptors’ NBA Championship title in Toronto during a parade in June. Many more people celebrated across Canada, as Raptors mania seemed to sweep the nation. Many of the people cheering on this professional squad have been fans for years. Some people may not have cared much about basketball before, but they’ll have a lifelong passion for the sport now. One thing is for sure: this historic win has put basketball in the Canadian sports limelight. With it, grassroots basketball programs can expect a surge in interest, and they’ll need sponsorship to help them manage the demand. A Growing Fanbase It’s taken almost a quarter-century for the Toronto team to win the title, but the Raptors are still a young franchise. The NBA and basketball don’t have the extensive fanbase that some other sports have. That said, it’s easy to see basketball’s fanbase is growing in Toronto and beyond. This historic win has done plenty to increase visibility and interest in the sport. For some Canadians, basketball has always been part of their lives. Many young people have grown up watching basketball played in Canada’s biggest city. For some, basketball is part of their cherished family memories. Whether it’s watching at home or having a parent take them to the game, basketball is a shared experience. From Fans to Players Watching their sports heroes no doubt inspires young people to test their skills. When they’re dribbling down the court, they can imagine themselves under the lights of an NBA stadium. Of course, only a handful of talented players make it to the big...