Nothing but Net: How Sponsorship Helps Grassroots Soccer Score with Communities

Nothing but Net: How Sponsorship Helps Grassroots Soccer Score with Communities

Summertime has finally arrived, and for many Canadians, that means it’s time to get outside and get moving. Since school is out, it also means many parents are on the hunt for ways to keep their kids active and engaged. With a record-breaking fourth World Cup win for the US National Women’s team dominating the headlines, it’s a safe bet many girls will choose soccer this summer. Some will be returning to the pitch, while others will be inspired to sign up for the first time. Of course, there will be plenty of boys practicing their soccer moves too. The sport has become a staple for North American families. One thing is for sure: soccer’s popularity only keeps increasing. Grassroots soccer may be in full bloom, but it can only stay that way with the help of sponsors. A Summertime Tradition Interest in soccer has been growing in North America for decades now. Although baseball, hockey, and football might have larger followings, many North American adults either played soccer as kids themselves or have been involved in adult rec leagues. Many people have also brought their love of soccer with them when they moved to Canada from other places around the world. You can see the growing fanbase for Toronto FC as one example of this. Whether someone is from Mexico, England, or South Africa, chances are they’re a soccer fan. As a result, signing kids up for soccer camp or little league games on long summer evenings is now a tradition for many Canadian families. Playing helps kids and parents connect with the sport and often with each...