Dairy Farmers of Canada
Case Study: “Fuelling Women Champions”

Challenge:

Develop a strong brand impact for the Fuelling Women Champions campaign at the Canadian Women’s Hockey League’s opening week.

Solution:

Create a customized graphic to wrap the entire rink surface for the opening week of the Canadian Women’s Hockey League.

What Thom Partners Delivered:

• Customized graphic wrap of one ice surface at the MasterCard Centre.
• Strict management of install and removal to ensure efficient timing and quality of graphic for duration on week.