Case Study: “Ice Pad Sponsorship”
Dynamic Tire wanted to make an impact at the grassroots level of hockey in an important target market for their brand.
Develop a full take over approach in one the busiest and best arenas in their target market, through an ice pad sponsorship.
What Thom Partners Delivered:
Thom Partners managed all logistics in regards to production and execution of the ice pad sponsorship.
- This involved building a relationship and coordinating logistics with the arena and the city
- Met all requirements for execution such as insurance, regulations, space negotiations and restrictions.
- Gathered all creative specs required for each asset included.
- Managed all approvals for specs and proofs.
- Managed the production process, shipping, installation and final photo proof of each asset.