Dynamic Tire
Case Study: “Ice Pad Sponsorship”


Dynamic Tire wanted to make an impact at the grassroots level of hockey in an important target market for their brand.


Develop a full take over approach in one the busiest and best arenas in their target market, through an ice pad sponsorship.

What Thom Partners Delivered:

Thom Partners managed all logistics in regards to production and execution of the ice pad sponsorship.

  • This involved building a relationship and coordinating logistics with the arena and the city
  • Met all requirements for execution such as insurance, regulations, space negotiations and restrictions.
  • Gathered all creative specs required for each asset included.
  • Managed all approvals for specs and proofs.
  • Managed the production process, shipping, installation and final photo proof of each asset.