Dynamic Tire
Case Study: “Team Sponsorship Campaign”

Create awareness of Dynamic Tire’s Sailun Tire brand within dealership communities.

Dynamic Tire sponsored minor hockey teams across Canada with their Sailun Tire brand in selected communities based on dealership communities. Their support of minor hockey teams created a positive connection with the associations, parents, coaches and players.

What Thom Partners Delivered:

  • Researched available minor hockey associations within the targeted dealership communities to sponsor whole divisions.
  • Correlated and managed the sponsorship of 130 teams across Canada (Ontario, New Brunswick, Newfoundland and Quebec).

Dynamic Tire team sponsorship

Hockey teams


Players wearing Dynamic Tire jerseys