Case Study: “EA Sports NHL game launch”
Raise awareness of Electronic Arts’ annual release of its NHL video game.
Place a combination of rinkboards and customized 3M graphics in the biggest, busiest, best arenas across Canada.
What Thom Partners Delivered:
- Thom Partners developed a customized campaign, for the NHL 13, NHL 14, and NHL 15 game titles.
- Each campaign consisted of a combination of 3M graphics and rinkboards, in 25 of the busiest community arenas in Canada.
- Over the course of a 5 month timeframe, these campaigns each deliver in excess of 10,000,000 gross impressions.