Telus
Case Study: “#EndBullying Campaign”

Challenge:

To raise awareness of #EndBullying initiative, and encourage players and parents to sign the pledge.

Solution:

Developed a fully integrated hockey program including team sponsorship, association relationships and communication, as well as in arena media. This strategy provide a full take over of target markets in the hockey environment.

What THOM Partners Delivered:

• Extensive research on association alignment for team sponsorship program, executing Telus branding on 80+ teams.
• Integration of #EndBullying patches on arms of sponsored teams.
• Multi tiered in arena media strategy including pull up banners and rink boards in 26 markets.
• All assets were strategically aligned to create a strong campaign in each market. For example: In arena media was placed in the arenas where the sponsored teams were playing.