General Motors 
Case Study: “Chevrolet Good Deeds Cup“

Challenge:

To increase the hockey consumer awareness of the Chevrolet Good Deeds Cup contest. 

Solution:

The solution was to expand Chevrolet’s communications to reach youth hockey players, coaches and parents in the biggest & busiest community hockey arenas across Canada. These arenas accommodated U11, U12 & U13 hockey players. 

What Thom Partners Delivered: 

• 225 rink boards in over 50 Canadian markets 
• 36 retractable banner in over 25 Canadian Markets 
• 10 door graphics in 10 of the best facilities in key VETCOM markets