General Motors 
Case Study:Chevrolet Good Deeds Cup


To increase the hockey consumer awareness of the Chevrolet Good Deeds Cup contest. 


The solution was to expand Chevrolet’s communications to reach youth hockey players, coaches and parents in the biggest & busiest community hockey arenas across Canada. These arenas accommodated U11, U12 & U13 hockey players. 

What Thom Partners Delivered: 

  • 225 rink boards in over 50 Canadian markets 
  • 36 retractable banner in over 25 Canadian Markets 
  • 10 door graphics in 10 of the best facilities in key VETCOM markets