Case Study: “Cabinets That Keep Looking Sharp”


To promote the new scratch resistant cabinets from IKEA, in an innovative way, in major markets across Canada.


Install unique, ‘scratch resistant’ ice logos in busy community hockey arenas.

What Thom Partners Delivered:

  • Produced and installed 11 ice logos in 11 busy local hockey arenas
  • ‘Scratch resistant’ ice logos were cleaned of skate marks, every time the Zamboni cleaned the ice surface
  • Each market aligned strategically with IKEA locations across Canada