McDonald’s
Case Study: “McDonald’s atoMc Hockey”
Challenge:
Raise awareness of the McDonald’s atoMc team sponsorship program in communities of high priority to McDonald’s.
Solution:
Reach families in community hockey arenas utilizing large banners and free standing displays in arena lobbies across Canada.
What THOM Partners Delivered:
- THOM Partners delivered a customized media campaign in over 20 markets across 6 provinces.
- Two different media types were utilized in order to deliver the greatest audience possible. The priority was 5’x7’ banners. If an arena was unable to accommodate the large 5’x7 banner, a 3’x6’ free standing display was utilized as the secondary option.
- A total of 130 media placements, in 130 arenas, consisting of 239 ice surfaces over a 20 week time period.