Telus
Case Study: “MJHL Partnership”


Challenge:

To engage with community members to generate leads and raise awareness of dealer accessibility.

Solution:

Managed and executed Manitoba Junior Hockey League (MJHL) partnership to engage with consumers at all levels of communication (OOH Media, Social Media Integrated, Digital Media, Game Night Dealer Interaction).

What THOM Partners Delivered:

  • Managed execution of over 10 game nights, aligning dealers with MJHL team associations to ensure the most optimal game night experience to generate leads within community.
  • Executed and managed communication through MJHL partnership including social media channels and team communication to membership .
  • Managed LED signage in all MJHL arenas, generating additional exposure and integration into each MJHL community.

In Total, We Delivered

MJHL Game Nights

LED Signage Placements

Impressions in Additional Value and Exposure