Rogers
Case Study: “Rogers Hometown Hockey”

Challenge:
Raise awareness of the Rogers Hometown Hockey Tour in the 25 host town/cities across Canada.

Solution:
Place rinkboards, posters, banners, and free standing displays in community hockey arenas to communicate the event and exclusive Rogers Hometown Hockey Tour offers.

What Thom Partners Delivered:

• Thom Partners developed a customized campaign, placing multiple types of media in all community arenas in the 25 Rogers Hometown Hockey Tour locations.
• Each market was promoted 4 weeks in advance with customized materials.
• In total this campaign was placed in 100 arenas/179 ice pads in markets across Canada.