Case Study: “Rogers Hometown Hockey”

Raise awareness of the Rogers Hometown Hockey Tour in the 25 host town/cities across Canada.

Place rinkboards, posters, banners, and free standing displays in community hockey arenas to communicate the event and exclusive Rogers Hometown Hockey Tour offers.

What Thom Partners Delivered:

  • Thom Partners developed a customized campaign, placing multiple types of media in all community arenas in the 25 Rogers Hometown Hockey Tour locations.
  • Each market was promoted 4 weeks in advance with customized materials.
  • In total this campaign was placed in 100 arenas/179 ice pads in markets across Canada.

In Total, We Delivered

Rogers Hometown Hockey Tour Locations


Ice Pads