Case Study: “Rogers Hometown Hockey”
Raise awareness of the Rogers Hometown Hockey Tour in the 25 host town/cities across Canada.
Place rinkboards, posters, banners, and free standing displays in community hockey arenas to communicate the event and exclusive Rogers Hometown Hockey Tour offers.
What Thom Partners Delivered:
- Thom Partners developed a customized campaign, placing multiple types of media in all community arenas in the 25 Rogers Hometown Hockey Tour locations.
- Each market was promoted 4 weeks in advance with customized materials.
- In total this campaign was placed in 100 arenas/179 ice pads in markets across Canada.