Case Study: “#Scotiahockey”
Increase Scotiabank’s presence in hockey arenas across Canada with one consistent type of media.
Place rinkboards in every arena possible in towns with a Scotiabank branch (as provided by the client).
What Thom Partners Delivered:
- Complete turnkey management of a national rinkboard program. Thom Partners provided the following services:
- Research the number arenas in each town/city where Scotiabank has branches
- Negotiate a rinkboard buy with each individual arena
- Manage all campaign logistics, including production and shipping
- Provide Scotiabank with a full post campaign report which includes photos of each installed rinkboard.