Scotiabank
Case Study: “#Scotiahockey”

Challenge:
Increase Scotiabank’s presence in hockey arenas across Canada with one consistent type of media.

Solution:
Place rinkboards in every arena possible in towns with a Scotiabank branch (as provided by the client).

What Thom Partners Delivered:

• Complete turnkey management of a national rinkboard program. Thom Partners provided the following services:
• Research the number arenas in each town/city where Scotiabank has branches
• Negotiate a rinkboard buy with each individual arena
• Manage all campaign logistics, including production and shipping
• Provide Scotiabank with a full post campaign report which includes photos of each installed rinkboard.