Sport Chek
Case Study: “Congratulations Team Canada”

Create a connection between the 23 selected Team Canada players and their hometown communities, where they were introduced to the game of hockey.

Place custom rink boards and posters of the 23 selected Team Canada players in their hometown arenas.

What Thom Partners Delivered:

  • Extensive and accurate research to gather knowledge of their hockey career
  • Program Executed on very time sensitive schedule.
    December 12 – Roster cut from 42 to 36
    December 14 – Roster finalized, 23 players confirmed
    December 14 – 23 artwork files approved
    December 15 – Production of posters and rink boards begins
    December 16 and 19 – Production completed, shipping begins
    December 20 – 26 – All rink boards and posters installed, photo proof provided