Welch’s Fruit Snacks
Case Study: “The Edge In Snacks”
Increase awareness of Welch’s Fruit Snacks around retail locations.
Provided a two tiered strategy including high impact graphics, rinkboards and freestanding displays. Each arena was selected based on proximity to Costco locations (large retailer).
What Thom Partners Delivered:
- “A” Strategy – 11 arena locations with 3M high impact graphic. Located in lobby or high traffic area.
- “B” Strategy – 16 arena locations with one free standing display in the lobby or high traffic area and one rinkboard.Strategy provides a two touch point approach to arena visitors.
- Each arena location is strategically aligned with Costco locations.