Upper Canada College
Case Study: “Connecting with the Community”
To interact with competitive hockey players and their parents within the Upper Canada College application radius.
We selected arenas by looking within the school’s application radius at particularly high income neighborhoods, and cross-referencing these with competitive hockey programs. We integrated free standing displays, digital advertising and on-site activations into a three month campaign period, a targeted time of year for UCC.
What Thom Partners Delivered:
- 2 free standing displays in high traffic areas at 9 different arenas.
- 9 digital screens used to convey schedule information in high traffic areas showing a 15 second UCC advertisement at 4 different arenas.
- Thom Partners set up 2 on-site activations at peak times where UCC could interact with parents directly at the arena, providing information on the school and fun branded giveaways for players