by Thom Partners Inc. | Advertising
Did you know Canada has over 3,300 indoor and 5,000 outdoor hockey rinks? Now, imagine placing arena ads in each of these venues. When you only advertise your brand in professional hockey arenas, there is one key segment of your audience your ads are not reaching–the...
by Thom Partners Inc. | Advertising
As the winter months grow closer, more and more families are beginning the time honoured tradition of early morning wake up calls, coffee to go, and the pre-dawn trek to the local community hockey arena. There is a reason so many commercials show this same scene over...
by Thom Partners Inc. | Advertising, hockey, in-arena
During the average Canadian winter, thousands of families wake up early for morning practice at their local community arena. This typical scene is repeated day after day, weekend after weekend, allowing community rinks to become a big part of a city’s fabric. This is...
by Thom Partners Inc. | Advertising
The sights and sounds of the local hockey arena can be instantly recalled by almost every Canadian. Thousands of families from Vancouver to Newfoundland spend hours each week during hockey season (or all year long) at their community rink, which soon becomes like a...
by Thom Partners Inc. | Advertising
The phrase “dwell time” can mean a variety of things, depending on the context and who you’re speaking with. To a transportation specialist, this metric refers to the amount of time a bus or vehicle is stuck in traffic, and someone managing SEO might study the amount...
