Nothing but Net: How Sponsorship Helps Grassroots Soccer Score with Communities

Nothing but Net: How Sponsorship Helps Grassroots Soccer Score with Communities

Summertime has finally arrived, and for many Canadians, that means it’s time to get outside and get moving. Since school is out, it also means many parents are on the hunt for ways to keep their kids active and engaged. With a record-breaking fourth World Cup win for the US National Women’s team dominating the headlines, it’s a safe bet many girls will choose soccer this summer. Some will be returning to the pitch, while others will be inspired to sign up for the first time. Of course, there will be plenty of boys practicing their soccer moves too. The sport has become a staple for North American families. One thing is for sure: soccer’s popularity only keeps increasing. Grassroots soccer may be in full bloom, but it can only stay that way with the help of sponsors. A Summertime Tradition Interest in soccer has been growing in North America for decades now. Although baseball, hockey, and football might have larger followings, many North American adults either played soccer as kids themselves or have been involved in adult rec leagues. Many people have also brought their love of soccer with them when they moved to Canada from other places around the world. You can see the growing fanbase for Toronto FC as one example of this. Whether someone is from Mexico, England, or South Africa, chances are they’re a soccer fan. As a result, signing kids up for soccer camp or little league games on long summer evenings is now a tradition for many Canadian families. Playing helps kids and parents connect with the sport and often with each...
Starting From the Bottom:  How Sponsorship Can Foster Grassroots Basketball

Starting From the Bottom: How Sponsorship Can Foster Grassroots Basketball

An estimated 2 million people celebrated the Raptors’ NBA Championship title in Toronto during a parade in June. Many more people celebrated across Canada, as Raptors mania seemed to sweep the nation. Many of the people cheering on this professional squad have been fans for years. Some people may not have cared much about basketball before, but they’ll have a lifelong passion for the sport now. One thing is for sure: this historic win has put basketball in the Canadian sports limelight. With it, grassroots basketball programs can expect a surge in interest, and they’ll need sponsorship to help them manage the demand. A Growing Fanbase It’s taken almost a quarter-century for the Toronto team to win the title, but the Raptors are still a young franchise. The NBA and basketball don’t have the extensive fanbase that some other sports have. That said, it’s easy to see basketball’s fanbase is growing in Toronto and beyond. This historic win has done plenty to increase visibility and interest in the sport. For some Canadians, basketball has always been part of their lives. Many young people have grown up watching basketball played in Canada’s biggest city. For some, basketball is part of their cherished family memories. Whether it’s watching at home or having a parent take them to the game, basketball is a shared experience. From Fans to Players Watching their sports heroes no doubt inspires young people to test their skills. When they’re dribbling down the court, they can imagine themselves under the lights of an NBA stadium. Of course, only a handful of talented players make it to the big...
The State of Women’s Hockey in Canada

The State of Women’s Hockey in Canada

There were many disappointed fans and players in Canada this month as Canada’s Women’s Hockey League (CWHL) announced it was shutting down on May 1, 2019, due to financial issues. The CWHL has played a significant role in the world of sports in the country for over a decade, and many fans, women, and young girls were sad to see it come to an end so abruptly. The news was considered a significant blow to women’s hockey in the country—a sport that already struggles to stay in the headlines. This news has also led many to wonder, what’s the state of women’s hockey in Canada? There’s Hope to Come Fortunately, the US National Women’s Hockey League (NWHL) will be expanding into Canada next season to offer Canadian players a place to play. The plan is to first establish teams in the country’s biggest cities, Toronto and Montreal. The NHL has also committed to increase its financial backing to the NWHL. While the CWHL’s folding was shocking and disappointing to all, the NWHL is helping to advance the game at all levels, while ensuring female hockey players have a professional league to enter in the future. Young Girls’ Hockey Programs Still Going Strong While there have no doubt been struggles at the professional level, young girls in Canada are still excited and eager to join girls’ hockey programs. Every year, young girls across the nation are signing up and lacing up to play the game. In fact, a growing number of girls are joining every season. This can only give hope to those who are wondering about the state of...
Why Work With a Sports Marketing Agency for Rinkboard Advertising in Canada?

Why Work With a Sports Marketing Agency for Rinkboard Advertising in Canada?

If there is one thing that we Canadians love more than our beautiful country, it’s community sport. And when it comes to sports, nothing brings people together better than hockey. As the action on the hockey rink intensifies, the aahs and oohs are palpable while dozens, hundreds, or even millions watch yet another scintillating game of hockey. Now, imagine having your company’s ad prominently displayed on the rinkboards. While the audience’s attention may be focused on the puck and the players, they will never forget your ad if it’s strategically placed to coincide with just the right epic moments of the game. To maximize your rinkboard ad exposure and increase its impact during community and professional hockey games, you should consider securing the services of a sports marketing agency. Here’s why. Market on All Sports Levels The beauty of using a sports marketing agency to execute your rinkboard advertising is that they help you market on multiple sports levels. Your brand can be prominently displayed in community arenas, as well as on professional NHL rinkboards. This gives your brand both local, national, and even international exposure. Customized Solutions By letting a sports marketing agency spearhead your rinkboard advertising campaigns, you get customized solutions that are specifically tailored to meet your marketing goals. It’s not a one-size-fits-all package but, instead, a marketing solution that speaks to the exact needs of your brand. Your arena advertising campaign is customized to respond to your demographic targets, location, media type, and timing. The result is that your brand becomes instantly recognizable in a unique and compelling way. Timely Install and Photo Proof With...
Marketing Goals:  Be on the Backdrop of Epic Moments with Rinkboard Advertising

Marketing Goals: Be on the Backdrop of Epic Moments with Rinkboard Advertising

Do you want your brand immortalized in some of the greatest, most poignant hockey moments, both big and small? You should be thinking about rinkboard advertising as a way to gain brand awareness. This is one of the most effective advertising strategies that assures brand visibility and impact. Be at the Centre of the Action of Professional Ice Sports With rinkboard advertising at the professional level, you get to feature your brand at the centre of the action. Imagine thousands of eyes peeled on one area of the rink where serious action is taking place. Now imagine your logo splashed across the rinkboard as a stray hockey puck smashes into it. Everyone following the puck will get an exciting glimpse of your brand. One thing you can be sure of is fans will not be forgetting that poignant moment any time soon, and your brand will be burned into their minds for a long time. Rink board advertising places your brand at the centre of the action. Some hockey games attract massive coverage from both the mainstream media and social media. One game could end up being viewed by tens of thousands of viewers from across the nation and beyond. You can, therefore, get extended brand exposure with rinkboard advertising. Be on the Backdrop of Family Moments Professional rinkboard ads aren’t your only option. A more affordable and impactful option may be to purchase in arena advertising at the grassroots level. For most communities, sports bring everyone together. Community hockey games are especially popular in Canada. The competition between the various teams and the excitement among the fans is...