by Thom Partners Inc. | Advertising
As the winter months grow closer, more and more families are beginning the time honoured tradition of early morning wake up calls, coffee to go, and the pre-dawn trek to the local community hockey arena. There is a reason so many commercials show this same scene over...
by Thom Partners Inc. | Advertising, hockey, in-arena
During the average Canadian winter, thousands of families wake up early for morning practice at their local community arena. This typical scene is repeated day after day, weekend after weekend, allowing community rinks to become a big part of a city’s fabric. This is...
by Thom Partners Inc. | Advertising
The sights and sounds of the local hockey arena can be instantly recalled by almost every Canadian. Thousands of families from Vancouver to Newfoundland spend hours each week during hockey season (or all year long) at their community rink, which soon becomes like a...
by Thom Partners Inc. | Advertising
The phrase “dwell time” can mean a variety of things, depending on the context and who you’re speaking with. To a transportation specialist, this metric refers to the amount of time a bus or vehicle is stuck in traffic, and someone managing SEO might study the amount...
by Thom Partners Inc. | Advertising, hockey, in-arena
Most of us have come to expect advertisements on rink boards, on the ice, and even on hockey jerseys. The white rink boards of the past were a blank slate for connection between brands and the passion and energy for the game. In the future, we’ll no doubt see...
by Thompartners Inc. | Advertising
In arenas all over the country, hundreds of thousands of people come to play and watch hockey every day during peak season. Whether it’s the local junior team, a youth house league team, or an NHL game, you will no doubt see hockey arena ads across every surface....
