Summertime has finally arrived, and for many Canadians, that means it’s time to get outside and get moving. Since school is out, it also means many parents are on the hunt for ways to keep their kids active and engaged.

With a record-breaking fourth World Cup win for the US National Women’s team dominating the headlines, it’s a safe bet many girls will choose soccer this summer. Some will be returning to the pitch, while others will be inspired to sign up for the first time.

Of course, there will be plenty of boys practicing their soccer moves too. The sport has become a staple for North American families. One thing is for sure: soccer’s popularity only keeps increasing.

Grassroots soccer may be in full bloom, but it can only stay that way with the help of sponsors.

A Summertime Tradition

Interest in soccer has been growing in North America for decades now. Although baseball, hockey, and football might have larger followings, many North American adults either played soccer as kids themselves or have been involved in adult rec leagues.

Many people have also brought their love of soccer with them when they moved to Canada from other places around the world. You can see the growing fanbase for Toronto FC as one example of this. Whether someone is from Mexico, England, or South Africa, chances are they’re a soccer fan.

As a result, signing kids up for soccer camp or little league games on long summer evenings is now a tradition for many Canadian families. Playing helps kids and parents connect with the sport and often with each other too.

Forging Bonds across Communities

Parent-child relationships aren’t the only ties that are built by grassroots soccer. Kids may form lifelong friendships on the pitch, with teammates or even players from “rival” teams. Coaches, fans, and community organizers all come together to support grassroots soccer too.

Businesses are also a key part of the grassroots soccer community. You might think of restaurant chains or supermarkets supporting their local little league, but there’s room for sponsors of all sizes at the grassroots level.

Getting involved in your community is an excellent way to forge relationships with the people you do business with already and the people you might one day work with too. Parents may become aware of your store or product when they see your logo on their kids’ jerseys.

Giving Back to the Community

It’s not all about advertising for most grassroots soccer sponsors. Sponsoring a little league team is more about giving back to the community that supports your business.

Getting involved with grassroots soccer in any way is a good way to show the people in your community that you’re involved and that you care. With your support, it’s easier to get kids involved in soccer and other activities. Communities can invest in parks and pitches, or rent the space they need to set up the league. Your support could cover administration fees, participation costs, or even uniform costs, which makes grassroots sports more accessible for families in your community.

When communities band together, they help kids grow, learning the life skills they need both on and off the field. Whether you’re supporting someone’s dreams of soccer super-stardom or a lifelong love of sports and physical activity, you’re helping local kids and families realize a better tomorrow.

Summer Sponsorship Is Easy With Thom Partners Inc.

Whether you’re looking to join in on an existing team effort or want to set one up in your community for the first time, there are plenty of opportunities for grassroots soccer sponsorship right now.

If you want to learn more about how you can get involved, get in touch with us!