Telus #EndBullying Campaign

#EndBullying Campaign

Telus Case Study: “#EndBullying Campaign” Challenge: To raise awareness of #EndBullying initiative, and encourage players and parents to sign the pledge. Solution: Developed a fully integrated hockey program including team sponsorship, association relationships and communication, as well as in arena media. This strategy provide a full take over of target markets in the hockey environment. What THOM Partners Delivered: Extensive research on association alignment for team sponsorship program, executing Telus branding on 80+ teams. Integration of #EndBullying patches on arms of sponsored teams. Multi tiered in arena media strategy including pull up banners and rink boards in 26 markets. All assets were strategically aligned to create a strong campaign in each market. For example: In arena media was placed in the arenas where the sponsored teams were playing. In Total, We Delivered Sponsored Teams Media Placements Concise...
Scotiabank #Scotiahockey


Scotiabank Case Study: “#Scotiahockey” Challenge: Increase Scotiabank’s presence in hockey arenas across Canada with one consistent type of media. Solution: Place rinkboards in every arena possible in towns with a Scotiabank branch (as provided by the client). What Thom Partners Delivered: Complete turnkey management of a national rinkboard program. Thom Partners provided the following services: Research the number arenas in each town/city where Scotiabank has branches Negotiate a rinkboard buy with each individual arena Manage all campaign logistics, including production and shipping Provide Scotiabank with a full post campaign report which includes photos of each installed rinkboard. In Total, We Delivered Rinkboards Rinkboards in Arenas Towns & Cities Across...
Dynamic Tire  Ice Pad Sponsorship

Dynamic Tire
Ice Pad Sponsorship

Dynamic Tire Case Study: “Ice Pad Sponsorship” Challenge: Dynamic Tire wanted to make an impact at the grassroots level of hockey in an important target market for their brand. Solution: Develop a full take over approach in one the busiest and best arenas in their target market, through an ice pad sponsorship. What Thom Partners Delivered: Thom Partners managed all logistics in regards to production and execution of the ice pad sponsorship. This involved building a relationship and coordinating logistics with the arena and the city Met all requirements for execution such as insurance, regulations, space negotiations and restrictions. Gathered all creative specs required for each asset included. Managed all approvals for specs and proofs. Managed the production process, shipping, installation and final photo proof of each...
Yokohama Tire Canada Connecting with the Community

Yokohama Tire Canada
Connecting with the Community

Yokohama Tire Canada Case Study: “Team Sponsorship Campaign” Challenge: Generate awareness of Yokohama Tire Canada brand at the community level. Solution: Create a team sponsorship program for Yokohama Tire Canada strategically aligned to Yokohama dealer target markets. This strategy allowed for Yokohama to further strengthen their soccer strategy by developing relationships across Canada between dealers and Yokohama communities. What Thom Partners Delivered: Researched available soccer associations within the targeted dealership communities across Canada. Negotiated, managed and executed the team sponsorship process across Canada with various associations. This involved on a per team basis : logo on jersey, website exposure, direct email content, tournament opportunities, social media exposure, additional signage and photo proof. Thom Partners assisted in executing a team sponsorship photo contest for sponsored teams. This campaign provided a foundation for Yokohama dealers to strengthen their relationship with their local soccer association and in turn their community. Yokohama Team Sponsorship Associations Across Canada Teams Sponsored Yokohama Branded...
McDonald’s atoMc Hockey

atoMc Hockey

McDonald’s Case Study: “McDonald’s atoMc Hockey” Challenge: Raise awareness of the McDonald’s atoMc team sponsorship program in communities of high priority to McDonald’s. Solution: Reach families in community hockey arenas utilizing large banners and free standing displays in arena lobbies across Canada. What THOM Partners Delivered: THOM Partners delivered a customized media campaign in over 20 markets across 6 provinces. Two different media types were utilized in order to deliver the greatest audience possible. The priority was 5’x7’ banners. If an arena was unable to accommodate the large 5’x7 banner, a 3’x6’ free standing display was utilized as the secondary option. A total of 130 media placements, in 130 arenas, consisting of 239 ice surfaces over a 20 week time period. In Total, We Delivered Week Campaign Total Arenas Media...