


NIKE Last Team Standing
NIKE Case Study: “Last Team Standing”Challenge:To distinctively promote the NIKE “Last Team Standing” program in major markets in Ontario, Alberta and British Columbia. Solution:Install unique, “Last Team Standing” creative on stair risers in busy local hockey arenas...
General Motors Chevrolet Good Deeds Cup
General Motors Case Study: “Chevrolet Good Deeds Cup”Challenge:To increase the hockey consumer awareness of the Chevrolet Good Deeds Cup contest. Solution:The solution was to expand Chevrolet’s communications to reach youth hockey players, coaches and parents in...
Co-operators Co-operators Rink Board Campaign
Co-operators Case Study: “Co-operators Rink Board Campaign”Challenge:Increase Co-operators brand awareness with the hockey demographic in key client selected markets across Canada. Solution:Thom Partners coordinated the execution of the planning media buy and...