Telus Case Study: “#EndBullying Campaign” Challenge: To raise awareness of #EndBullying initiative, and encourage players and parents to sign the pledge. Solution: Developed a fully integrated hockey program including team sponsorship, association relationships...
Scotiabank Case Study: “#Scotiahockey” Challenge: Increase Scotiabank’s presence in hockey arenas across Canada with one consistent type of media. Solution: Place rinkboards in every arena possible in towns with a Scotiabank branch (as provided by the client). What...
Dynamic Tire Case Study: “Ice Pad Sponsorship” Challenge: Dynamic Tire wanted to make an impact at the grassroots level of hockey in an important target market for their brand. Solution: Develop a full take over approach in one the busiest and best arenas in...
Yokohama Tire Canada Case Study: “Team Sponsorship Campaign” Challenge: Generate awareness of Yokohama Tire Canada brand at the community level. Solution: Create a team sponsorship program for Yokohama Tire Canada strategically aligned to Yokohama dealer target...
McDonald’s Case Study: “McDonald’s atoMc Hockey” Challenge: Raise awareness of the McDonald’s atoMc team sponsorship program in communities of high priority to McDonald’s. Solution: Reach families in community hockey arenas utilizing large banners and free...
