SickKids Case Study: “SickKids VS Campaign ” Challenge: To raise awareness of need for monthly donors surrounding hospital. Solution: Developed a multi tiered hockey strategy, executing a base digital in arena media campaign in surrounding markets, with a pin pointed...
Rogers Case Study: “Rogers Hometown Hockey” Challenge: Raise awareness of the Rogers Hometown Hockey Tour in the 25 host town/cities across Canada. Solution: Place rinkboards, posters, banners, and free standing displays in community hockey arenas to communicate the...
Sport Chek Case Study: “Congratulations Team Canada” Challenge: Create a connection between the 23 selected Team Canada players and their hometown communities, where they were introduced to the game of hockey. Solution: Place custom rink boards and posters of the 23...
IKEA Case Study: “Cabinets That Keep Looking Sharp” Challenge: To promote the new scratch resistant cabinets from IKEA, in an innovative way, in major markets across Canada. Solution: Install unique, ‘scratch resistant’ ice logos in busy community hockey arenas. What...
Dairy Farmers of Canada Case Study: “Fuelling Women Champions” Challenge: Develop a strong brand impact for the Fuelling Women Champions campaign at the Canadian Women’s Hockey League’s opening week. Solution: Create a customized graphic to wrap the entire rink...
